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Things to Avoid When It Comes to SEO
March 27, 2008
If there are things that you must absolutely do in order to gain search engine optimization, don’t you think that there are things that you certainly must not do as well if you don’t want to jeopardize your website’s chances for search engine optimization?
Today, more than ever, it’s important to gain search engine optimization for your company. For all your know, your competitors might be at this very moment consulting search engine optimization firms about what strategies they should utilize to improve their search engine rankings.
If we’re going to be entirely strict and technical with the matter of search engine optimization, then we should discuss about things like site code optimization, affiliate management and keyword building. But those are just too complex to understand and compress in one short article. Rather, this article shall teach you about the things to avoid when it comes to search engine optimization, a much easier way of gaining top search engine rankings for your company.
Flashier is Not Always Better
And this is quite, quite true when it comes to search engine optimization because search engine spiders – the main workforce of search engine optimization – have developed quite an aversion to all things Flash – or Macromedia Flash, if you want to know its full name.
There’s nothing strictly wrong about having a portion of your web page made using Flash. But you see, search engine spiders are unable to understand the content that are shown with the use of Flash and because of that, you’re hampering them from giving you the search engine ranking that your website rightfully deserves!
And the worst thing to do in this case would be to have a Flash Introduction because is just too heavy to download and bulky in terms of web space. A Flash introduction takes up space that could have been used up by keyword-dense-information: something that search engine optimization just absolutely loves!
Dynamic is No Better
If search engine optimization doesn’t work well with Flash, expect the same thing when search engine optimization and dynamic pages are thrown together, too.
Dynamic pages, if you don’t know, are pages that were designed with the use of codes like ASP, ColdFusion, CGI or anything but HTML. This doesn’t bode well for you in terms of search engine optimization because search engine spiders only speak language and guess what that is? That’s right – HTML.
If search engine optimization is not the primary goal of your website, then yes, of course, feel free to go for dynamic and Flash-enabled pages. But if search engine optimization is indeed the key to survival then you should know what to do by now.
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