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Typical Search Engine Optimization Mistakes
March 28, 2008
There are a lot of obstacles to overcome if you want search engine optimization for your company. Indeed, one of the primary sources of online success would have to be search engine optimization so if you want to ensure that you’re not lagging behind in the race for search engine optimization, here are some typical mistakes committed by online businesses and they what you should avoid at all costs!
Typical Search Engine Optimization Mistake #1 – The Use of Frames in a Website
Although the use of frames in a website is one of the most convenient methods available to us if we want better navigation and improved aesthetics for our website, it is not however friendly when it comes to search engine optimization. You see, when you use frames in your website, you make it generally harder for search engine spiders to understand and process the content of your website, thereby decreasing your chances of improving your rankings in search engine results.
Secondly, there are still many people today who have not updated or upgraded their browsers and one of the things that they may not be able to view correctly then would be your website because of its use of frames. Are you willing to risk decreasing your market share just because of frames?
Typical Search Engine Optimization Mistake #2 – The Use of Password-Protected Pages
You have to make the decision. You have to choose what millions of celebrities are being asked: what do you want – privacy or fame and fortune?
Search engine spiders may seem all-powerful but I assure you, they are not omnipotent and one thing they can not do at all is penetrate password-protected pages. If they don’t have the magic word, they can’t get in Ali Baba’s cave. And so, if there are some portions of these pages that you want search engine spiders to detect and therefore gain your company search engine optimization, you might want to consider separating those information from what should be password-protected.
Typical Search Engine Optimization Mistake #3 – The Use of Dynamic Pages
For tech-challenged people, dynamic pages are pages that are designed with the use of codes other than html like ASP or PHP. Although the use of such codes can lead to a better synchrony and design for your website, it does not however help you at all if you look at in a search engine optimization point of view.
Search engine spiders are unable to penetrate pages built with these codes and because of that they’re unable to give you a proper ranking as well.
If you want search engine optimization to become a reality for your website, make sure that you won’t commit any of the mistakes above.
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